It’s easy to understand that access to a showing scheduling and tracking tool can further flatten the business process of seeing and ultimately, choosing, a property.
The duo posited that the deal emanated from a “desire for the company to consolidate services to continue to create an end-to-end platform and have access to even more data and to schedule consumers.” The acquisition of Showingtime was part of this, as well, at least as argued by popular Inman podcasters Byron Lazine and Nicole White, of The Real Word. Users of the Zillow 3D Home app need merely indicate they would like a floor plan to accompany an immersive tour.
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Internally, Zillow is calling its ongoing agent and consumer product development effort, “Zillow 2.0.”Īs part of the effort, which can be argued originated as a reaction to its bowing out of direct cash offers, or iBuying, Zillow rolled out a free floor plan creation engine. In late 2021, Zillow unveiled a group shopping tool, called SharePlay.
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The hide homes update was preceded by the launch of a multi-location search feature and a Homes to Compare function. The company is actively shifting into an industry service provider model, creating business tools for agents to help them provide a high level of service to their consumer. When someone hides a property, Zillow’s machine learning algorithm will automatically omit it for that user on all touch points, including home recommendation alerts and emails, according to the company.
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“This upgrade was one of the most requested features by our customers, and it gives them a great way to remove the homes from their search results that fit their filter criteria but don’t necessarily match their needs or tastes.” “This new feature helps buyers reduce the noise and distraction so they can focus on the homes that inspire them,” said Arden. Jenny Arden, Zillow’s chief design officer, said in the release that home shopping is stressful enough, and that the tools used to do it shouldn’t add to that. It’s not uncommon for buyers to reconsider a property they once eliminated. The option is not permanent, allowing users to resurface a home labeled as hidden. The “hide home” feature, launched initially in 2014 and taken down four years later, removes a subject from a user’s search experience, serving to clean up the screen and further narrow down options as they continue to use the site to peruse the market. Thus, Zillow has relaunched a feature on its app to accommodate that very desire. Both and place it at the top for pageviews per visitor in the United States, as well as the planet.Īll of that browsing data reveals a lot about what consumers want in not only a home, but in how they search for a home.įor example, it turns out buyers don’t want to be continually fed a listing they’ve already eliminated from contention. While not the first organization to make online home shopping a thing, it certainly is the de-facto leader in visitorship. Register here.įew technology companies understand the user metrics of online home search like Zillow. Check out these just announced speakers for this must-attend event.
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